Re: SEO - a waiting game
Thanks Gordon. Definitely agree - been there, done that with the whims of Google's algorithm. When it works in your favour, it's great. When it decides it doesn't like you, it's not good.
It's estimated that Booking.com and Expedia give Google just shy of $3 billion a year in advertising. Not to mention the amount they spend on TV.
eBay and Amazon spend lots as well - riding on their back is good and reasonably predictable, certainly much more so than hoping SEO will get you noticed (even if you've got the patience to wait months or years for it to take effect).
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