July 14, 2022, 07:04 AM
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Onwards and upwards!
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Join Date: Aug 2006
Posts: 3,369
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Diehard fans will probably enjoy this!
A great half hour video about (and by) Elmer Wheeler...!
Selling the Sizzle film
https://www.youtube.com/watch?v=S9UgoZi3lqo
Cheers!
Dien
Quote:
Originally Posted by Dien Rice
This is an old article I stumbled across... About Elmer Wheeler...
There's a lot of powerful stuff in Elmer Wheeler's approach that I feel many nowadays have forgotten...
He's probably most famous for coining the phrase, "Don't Sell the Steak, Sell the Sizzle"...
But his whole approach is what to pay attention to...
Thought some here would enjoy (and benefit from) this!
"Selling the Sizzle"
http://www.oldmagazinearticles.com/p...er-Wheeler.pdf
What do you think? 
Best wishes,
Dien |
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