Use Wordpress and Develop a Unique way of Reaching your Target market(s) through Blogging...

Here's a few Smart Bloggers and Resources to follow... Study & Learn from...

http://www.blogclout.com/blog/
http://www.ducttapemarketing.com/blog/
http://www.copyblogger.com/
http://www.buildabetterblog.com/2006...s_website.html
http://www.problogger.net/
http://www.optiniche.com/blog/
http://lorelle.wordpress.com/wordpress-resources/
http://www.toddand.com/power150/

There's a few more out there... But that should get you Started...

Phil