Not really sure if I'd call Tellman Knudson's little adventure a (GRAND publicity stunt)...

As per your question and comment...

"What does a guy have to do around here to get some attention?!?"

What would you do if you were him?

Should have had a little chat with Paris Hilton, Madonna and company!

If you Focus in the right direction... Be surprised at what you can Learn about Marketing from Paris Hilton, Madonna and a few other Good ones who Specialize and Do it so well...

Adult warning on a few details within my Quick link selection! Please do Not click, read or Learn if you're easily offended...

http://chartreuse.wordpress.com/2006...madonna-world/

On the topic of publicity stunts...

A few interesting examples (below)... Maybe some ideas to "twist" into your own businesses...

Spinning publicity stunts into Fundraising events is an Excellent way to give back and get your business noticed...

But Don't be afraid to just Simply stand out by using the Media and applying endless Newsworthy related ideas into the swing of things...
http://www.marketingbestpractices.co.../publicity.htm

Some Good reading on publicity stunts... Caution once again...
http://www.google.com/search?q=publi...tbs=ww:1&tbo=1

By the way... Google's wonder wheel feature is a very cool and useful tool... And many still don't know it's standing by and waiting to be used...
http://www.google.com/search?hl=en&c...G=Search&meta=

Phil