Re: Another good "marketing" word for "escrow"?
Thanks for the quick input -
James, I've got to disagree with you on this one. First, there's escrow that people are familiar with when closing on a house ...next there's escrow where a 3rd party comes in which is something similar, but different ...
...for most people escrow is a non-emotional, boring term of "finance" that triggers no hot-buttons... it's not that it's that confusing - it's that it's not much of anything in the customers mind ...
Sandi - absolutely it helps ...and helps to confirm what I was thinking - that people have different ideas on what it might be ...
...but I like that "temporary trust" ..and the word "trust" itself is actually good ...thanks again!
KK
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