Quote:
Originally Posted by unpinkpanther
Thanks for sharing, Gordon
Please what arrangements will you put in place to avoid having unpaid instructors, especially for those with classes that don't generate enough enrolments to make any financial sense?
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Instructors get paid first. One thing is to educate them on their workshops and make sure there is DEMAND for such a thing. My idea is simple. Make it so ONE student is worth your time and makes financial sense.
See, I can do free, and know it makes financial sense because of the lifetime value of the student. But then, I have the SQ1 and the student is the product.
Let me give a couple of examples. With the MS Office EXCEL I used earlier. I can get 99 minimum up to 199 for a class ON DEMAND. And there are enough qualified instructors to get one of them to take the 99 for the day, along with some other perks (not fully fleshed out, but maybe top of the call list sort of thing, give work to those who are hungry sort of a thing).
By having everyone use a calendar, like Google, they can select their times for a scheduled class, OR when they list themselves as ON DEMAND instructors, the calendar shows how much interest there is...all of this automated, a good calendar is interactive and so potential students can either claim one of the seats on the schedule, or they can indicate they are interested in an ON DEMAND class, and give us some windows of availability.
So, no instructor gets canceled or gets holding the bag. They will be paid the day of the event. Whenever they want to hold it.
Good question, do you have any others?
Gordon
PS. Although my workshops may be in the lower price range, that doesn't mean a guy with expertise in a hot area, take WORDPRESS, can't charge 149 for his training, plus have backends, like offering to build the site. DEMAND dictates everything, but having a pool of instructors is going to be a good thing to have. And I plan on doing INSTRUCTOR trainings for free too, to teach them how to maximize their efforts.
Also, the calendar becomes the main marketing tool, after the initial set up.