Hi Gordon,
Mel Martin knew about it, and uses it (in a kind of subtle way, I think)...
Here's an ad of his where he uses it...
https://infomarketingblog.com/wordpr...om-mel-martin/
https://swiped.co/file/chefs-secret-ad-by-mel-martin/
Mel Martin's ads were great...
- Dien
Quote:
Originally Posted by GordonJ
The word.
Is one side of the sword. Certainty is the other.
Put the yin and yang together.
Presto, persuasion magic.
GJA
OH, the word is not uncertainty either. But that is a facet of it.
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