You could send out whatever through direct mail etc., and Think that your communications are top notch with followup and doing business by phone...
But most could probably use some help and expertise in certain areas of business if they're looking for positive results...
I wouldn't be surprised if that's part of TW's problem...
As I've recommended many times before...
Learn from the Best in the business when you require particular knowledge...
In this case...
Art Sobczak's...
http://www.businessbyphone.com/
http://businessbyphone.com/backissues.htm
Phil