Quote:
Originally Posted by Glenn
Thanks for reading my Book About Copywriting,
A Golden Rule of Success.
Find and help mentors.
Don't ask permission. Just Grab Hold and LIFT.
GO THE EXTRA 100 Miles to Help Successful Golden Rule Mentors.
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Thanks Glenn,
Great stuff in those chapters! I really enjoyed it and learned a lot, too...
First, on the story in chapter 8 - that was good strategy (in the story) - showing how to "out-think" the opposition (in this case, the people at the DMV)...
I've never seen a book on using testimonials before. However, it's very important... People today want PROOF - they're more skeptical than in the "old days" - and testimonials are a form of proof.
Your advice on mentors is important. I've learned a lot from various mentors... They're absolutely critical. It's important to get yourself one or more mentors, to help you out...
As Glenn says, you can help mentors out.
Here's a related article from Steve Blank. He's an expert on startups, and often has new entrepreneurs wanting to take him out for coffee, to tap his brain and get his advice. In fact, so many do, that he just doesn't have time to say "yes" to everyone...
So, who does he choose? He asks that age-old question, "What's in it for me?"
Or as he puts it, "What are you offering?" (Not as in money, but as in "who is offering to teach me something I don’t know.")
How to get meetings with people too busy to see you (by Steve Blank)
Helping mentors out is another way of doing that... of offering something in return.
Let's say, I saw this first-hand with a very wealthy mentor I know. Many people wanted his help. He gave it, then they wanted more, and more help. They offered nothing in return, and just took up his time, and wanted more and more of it. Eventually, they expected this mentor to create success for them! When he finally said he was too busy with his own things - they then blamed him for not helping them! Some people are just not grateful - and they also offered nothing to him in return, despite all the helpful advice and his own time that he gave...
It should always be "win/win"...
Thanks Glenn, for sharing some of your wisdom...!
Best wishes,
Dien