Quote:
Originally Posted by Dien Rice
A great example of a "one sale only" product is a book or ebook!
For example, I bought the book, "How To Sell Anything To Anybody" by Joe Girard. Chances are, I'll never buy it again - whether I loved it or hated it! That's because, once I've read it, I've "got" the information... I don't need a second copy of the book!
However... People who are happy with the book will recommend it to their friends. (As I did.) 
- Dien |
You are however familiar with the "brand" and may purchse another of his books "only if you are a happy customer"
Maybe even buy his complete dvd and book set for $300.
If you were really nice, you may even pay him for a live speaking event for all of us on Sowpub ; ) ! (really will you?)
To liken that to the washer and dryer example...
If you bought a Whirlpool washer and dryer, you may not need another for 15 years or so, but in all likelyhood you will need other major appliances such as a stove, oven, and dishwasher within that 15 year period.
So if you are happy with the washer and dryer and the service you received from the salesperson, would it be fair to assume that you could be a repeat customer of the "brand?"
Jason