Quote:
Originally Posted by Phil
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Hi Phil,
Thanks for those links!
On squeezing the Charmin ad... I wonder if it worked partly because it told people NOT to do something...
DON'T SQUEEZE THE CHARMIN!
Of course... when people are told NOT to do something... The first thing they'll do is do the forbidden...
The appeal of the forbidden fruit!
Which could lead to more sales, when used right... Great example of a successful ad.
- Dien
Don't Click Here!
.