Whenever we use the D. Kennedy "ethical bribe" idea, I thought maybe a headline like this would be effective...

[Name of local town] Man Admits to Offering 'Bribes'

or even...

[Name of local town] Man Pleads 'Guilty' in [Name of general area or county] 'Bribery' Case

Definitely would be an ad for the ad, no?!?

-- TW

PS: Would be pretty funny with apparent 'mug shot' showing marketer with giant s-eating GRIN + thumb-up gesture next to face. You'd have to be the right type of wacky 'personality marketer' to pull it off though.