Originally Posted by GordonJ

You can learn a lot from any PROMOTION, in fact, those used by established Marketers, like Agora, Motley Fool, Weiss Research, etc., are very useful to see current state of the art copy.

And you are right, most sites reveal something. Apparently the double money back guarantee is a "tipping point" for some, and your response is what he hopes to get with most.

BUT...and this but is big...

Getting people to the site...

getting the right people, TARGETED traffic to the site is where the expense comes in.

This hasn't changed in the last 50 years, CUSTOMER ACQUISITION (CA) is still one of the (and often THE) highest costs of doing business.

And this is where LIFETIME VALUE plays a factor. Marcus, like all of my apprentices all had the same first assignment.

What does next summer look like? In dollars and sales?

By having LTV as part of the start up equation, it is easier to figure out a step by step plan of action to get to the goal (or rooftop as we like to call it).

I'd bet CUSTOMER ACQUISITION is one of the least thought of costs for the majority of people starting some sort of Internet Marketing business, and one of the reasons they take so long, or quit, before they reach the goal.

LTV allows a confident marketer with a well thought out PLAN OF ACTION, the ability to reverse so much risk, as in double your money back guarantees, and rapidly build his list of customers.

Unfortunately, CA, does require a cost. You might learn how someone else does it from their site, but whether or not that is applicable to your situation depends on your LTV, and if you have a well thought out plan.

Gordon