I have been doing direct mail since 2004 with great results. However, targeting the right list or the right demographic is critical.

Go to www.3DMailResults.com and buy Travis's Deluxe 3D Mailer Kit. I own it and it is a great marketing course and the pre-written letters are extremely worth the price.

Dan Kennedy in his book "The Ultimate Sales Letter" the 4th Edition, mentions Travis and his company and the Kennedy-Glazer company uses his services.

Also one of his marketing ideas with a bank bag was mentioned on CNBC here is the link to the video As Seen on CNBC's On The Money with Carmon Wong Ulrich. You will have to watch through the video where they mention using a bank bag when sending out resumes.

Peace and Success to you