Re: How a wedding planner makes an outrageous offer - and wins business!
Great article!
I don't know much about the wedding business, but evidently getting a commission from everyone from the venue, to caterer, to dress maker, etc. makes staying in business possible... if they purchase from her network.
Like Joe Karbo (and others I guess) have said, she "zigged" when the other wedding planners "zagged" by charging!
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