The only reason (imo) most people are afraid of doing offline mrktng is... the risk.

That is, if you KNEW you'd get 2-3 dollars profit for every 1 dollar you invested, how many dollars would you invest? As many as possible, right?

How often would you do it? All day long, every day, right?

In other words, when the risk is removed, money (+ SPENDING it) no longer is an issue.

Yes, offline mrktng COSTS $$$.

But the ROI can still be waaaay better than online methods.

To remove a lot of the risk, do a lot of testing (first).

At this very moment, mind boggling amounts of $$$$$$$$ are being spent on OFFline marketing.

How can this be?

How could SPENDING money actually bring in MORE money than NOT spending money???

Because the ROI turns out to much more appealing than ONline methods will bring (alone). That is, after enough testing has been done to 'perfect' the "MARKETING MACHINE" first.

Thus eliminating a lot of the risk.

Imo, really good markting machines tend to realize that online methods are limited and can only represent smaller 'cogs' in that overall machine.

Even when you look at ONLINE businesses, most of the biggies use OFFline methods to promote their sites. WHY? Becuase they HAVE to! The ROI is just too attractive. They MUST take their marketing to the HIGHEST LEVEL possible...... by using OFFline methods!

Same applies to most businesses -- even (especially?) small businesses!!

Cheers!

-- TW