The Following might Help Answer Lots of Questions...

Nothing is Ever A Silly or A Stupid question... Almost Never...
http://www.google.com/search?q=SowPu...w=1708&bih=831
http://www.google.com/search?q=+site...ient=firefox-a
http://www.google.com/search?q=site%...ient=firefox-a

Simply Playing around with Keywords, Phrases and Low Hanging Fruit in Google and Company! ...

But you have to Be Willing to Dig and Mine the Golden Nuggets! ...

All the best...

Phil