Quote:
Originally Posted by GordonJ
My opinion, even reading PLANS for the big multi-million dollar investments is, sure, they (the investor) may like the product and the person...but as we see on the shark tank types, SELDOM is there a vetted marketing program, and the EGOS alone on that show, they think that is what they bring.
But at the lower level, like down here, where I'm talking I think it would be the only thing I would look at, or the FIRST THING, as well as the idea and person.
Some people, no matter how good his idea, is just NEVER going to make it happen.
So, before I invested, I want to know HOW WILL YOU BE SELLING YOUR _______
WHATEVER? To whom, where, when and how?
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Hi Gordon,
I'm sometimes amazed how many small business people know very little about marketing...
I think it's because I've been drinking the "marketing kool-aid" for a couple of decades now... so its importance is so obvious to me...
Anyway, you may have something there!
There's a lot of marketing knowhow missing from many folks... And they don't even realize that it's what they need...
Great insights...
That could change the equation...!
Best wishes!
Dien