[GordonJ]

There are secret words.

Implant/embed them into a free hotsheet report, and it almost guarantees you will make a sell. IF...

Your hotsheet/report content matches the bait used in the first place.

There are some, in my opinion, SPURIOUS books out there about "power" words that sell. Most are just a list of words used in ads over the years, they have no real power: amazing, who else, they laughed, etc., etc.

Most of these books are by copywriters who have something to sell, and nothing wrong with that...except, just using certain words and phrases, without an understanding of why they might or could work, is useless.

We see it everyday, pick one of a dozen or so groups, or blogs for copywriters and see the thousands who now call themselves copywriters spin their wheels and make the rut deeper and deeper.

Anyhow, over the last 20 years, I have compiled a list...with words on one side, and knee jerk reaction on other.

If you want, I will give you for FREE, some of these to use with your specific audience to incorporate into your promotion and hotsheet/reports, just ask.

I do need to know the TARGET audience, OK?

Fire away.

GordonJ