Griff, consider going to the source and working things from that perspective.

Realtors and your local court records are your friend if you think about it. You might offer a special deal on advertising to realtors in exchange for new homeowner referrals. You could provide 'bird dog lead coupons' for them to hand out to folks for add-on referrals from anyone they talk to.

Don't overlook the other possibilities for co-op either: florists (for showroom bouquets and welcome/thank you plants from real estate salespeople), U-haul type trailer outfits, moving companies, even new home service companies and equipment rental places. They'd all like to have free advertising credits for valid leads, I'm sure. Gives them a chance to be first-known to the new residents to help them stand out from their competitors.

Why not check demographics and housing distributions and make up 'territory maps' and sell space accordingly. Some folks may purchase several (or a 'special' on all territories) for their ads.

Hope something here is helpful.

Sandi Bowman