Quote:
Originally Posted by Dien Rice
In summary...
- He gave away copies of his book to other authors who had been published by Nightingale-Conant.
- Jay offered the authors two hours of consulting for free, which he valued at $12,000.
- If they were impressed by the consulting, Jay would love it if they would give him an endorsement.
- He got 80 top authors to endorse him.
- He credits this with helping him to sell 72,000 copies of a $377 book.
Not a bad idea...
- Dien
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One more thing I noticed...
A person could use this technique on a smaller scale locally to sell just about anything... however, I think that using this to sell consulting or a high-priced book or a local high-priced newsletter makes the most sense.