This really moved me , and notice the mentioning of placing an ad in the booklet to cover costs. This of course have to be done but I'm sure you sowpuber's can expand on this idea.
My thinking is, visit your local police department, funeral parlor and the like and gather the information that they would feel suitable. Then create the booklet for them at an affordable cost, selling some ads in it as well. After that, go talk to the next police department over in the next district, rinse and repeat.
Eva
Oh, here's the link:
http://www.youtube.com/watch?v=Zr5Apyqbmgg