Steve,

Thanks for mentioning autoresponders (AR).

Gary North - http://www.garynorth.com - once devoted his entire site to this very topic. Now it's in the Member's Only area.

When it was Free, the gist was... use the AR in your print marketing, no matter What you're selling.

Selling a car. Then use an AR...

Mercedeze 310E for sale. For complete details immediately by email, send blank email to [email protected]

The idea is/was to save yourself answering endless questions, getting stupid answers like, "I'll come around", and then dealing with no shows. This was, all the info was given in the email - and then - the serious people would call. And they could get your number either from the bottom of that email - or - by sending another email to an AR which would then deliver the number.

Of course, this means you are somewhat relying on a large portion of interested people having email. And could miss out on viable prospects because of this. So you'd need to weigh that up - but - it is worth testing.

Michael Ross