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Old February 2, 2012, 03:21 PM
Tina
 
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Default Re: The SECRET to salesmanship & copywriting that sales is...via Gary Halbert...

"When you talk about copywriters being too clever, I think of myself correcting Halbert's stupid spelling mistakes."

Too clever is a fault of mine.

I try to remember "less is (usually) more" and that $.02 words generally pay more than $2.00 words but I'm guilty as sin about forgetting more times than I remember.

*Haven't figured out the quote function yet, but I'll get there.

Tina
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