[Ankesh]

I've read and learnt from a lot of awesome folks over the years - everyone from: Eugene Schwartz, Gary Halbert, Robert Collier, Claude Hopkins, David Ogivly, Rosser Reeves, Dan Kennedy, Denny Hatch, Herschel Gordon Lewis.

But if I had to recommend just 3 books on how to become a better copywriter - they would be:

1. Brainaudit by Sean D'Souza

2. Advertising Secrets of the Written Word by Joe Sugarman

3. Accidental Magic by Roy H. Williams et al - The Wizards Techniques for Writing Words Worth 1,000 Pictures
(the book just has 25 pages of information... the rest of it is a collection of pictures and poetry from students. But those 25 pages are the short cut to becoming a much better writer.)