Originally Posted by Dien Rice

Hi Millard,

Thanks for the explanation!

You're right, with "lumpy mail", it's often some sort of "token" item... Designed to get attention, and "link in" to the product somehow, but not to necessarily have much value in itself...

It's a little bit like a "lumpier" version of sticking a coin or some other object to the corner of a letter... Which helps ensure it will be read. (Robert Collier used this technique decades ago... Gary Halbert called these "grabbers"...)

But... I would think that using this idea for something of real value to your prospect would multiply its power immensely. Thanks Millard, that really is a great idea...

This is certainly a good way to get the attention of local businesses - because few people do this!

Cheers

Dien