Happy Holidays,
My former partner Judy Kendall told me how the 1st Radar Detector
was invented and sold.
Judy was hired as part-time book-keeper by a company making 50K a year
and trying to get government contracts.
To Keep her Job...Judy walked thru the warehouse. She'd point and say, "What's that?"
One of the things she pointed at was a black box. When she said, "What's that?" the engineer said - "when radio waves hit it - that red light lights up."
Judy asked, "Will it work if radar hits it?"
"I guess. Why do you ask?"
Just said, "Can you make up a couple? If I can sell them you can make some
more."
The men shrugged and went away to make a few black boxes.
Judy put a couple Black boxes in her car.
Tested them by driving by Cops at Radar Traps.
Then she drove to a Big Truck Stop.
Went from driver to driver until she found one willing to TRY OUT
The New Radar Detector.
Judy's Spiel went like this: "This box buzzes and lights when radar hits it. I want you to put this box on your dash board. Drive down past the county
mounty. If the light and the buzzer warn you to slow down before you get a
ticket. AND You LIKE IT. Stop at the next shoulder and give me 50 bucks.
IF You Don't like it - pull over and toss it out the window to me. OK?"
Soon Judy's office wall was papered with WORD OF MOUTH orders for
the new FuzzBuster Radar Detector. But the company was busted and didn't
have the munny to buy parts to build anything.
Judy's bosses said she had made a BIG MISTAKE.
But Judy took the sales manager of the parts supplier down the road to lunch.
(This all happened in Ohio)
Then invited him to her office.
When he saw the 500 orders on the walls AND the foot thick piles of
orders on her desk. He agreed to figure out a way to LEND "Fuzzbuster
Radar Detector" the munny to BUY parts from his company.
In effect The Parts Supplier paid Judy the Munny to PAY THEM.
(I think the fancy term for this is called Factoring.)
Thanks,
Glenn Osborn
P.S. - More Funny Munny Making Stories in my "Holiday Stuff" section:
39 Strategies
from Las Vegas
and How we
Adapted them for clients...
http://archive.enchantednlp.com/products.php?id=100