Quote:
Originally Posted by Dien Rice
Wow, a great conclusion in part 2!
It also gives you an idea of what a client could do with your copy (for better or worse)!
Well worth a read... 
How to Create a Breakthrough Direct Mal Package: Part II
http://dennyhatch.blogspot.com/2019/...direct_17.html
Best wishes,
Dien |
You beat me to the punch on part 2 ... just read it through a few times ... fascinating really how a pro thinks about the whole entire package.
And then they messed with the final package. I get that the CD knows a thing or two about their business, customers, and past test results ... but why bother hiring a guy like Hatch if your people will butcher the final piece.