Years ago, I went to a speech from famed National Cash Register salesman, Ira Hayes. (I still have his book)
Ira talked about creating a book of thank you photos of customers who bought his product. When Ira made a sale, he took a photo of his customer. He got all the photos printed and he placed them in a scrapbook.
Once Ira got to a new prospect, he opened the book to show his prospect all the photos of past customers ! It wasn't hard to sell to those customers.
As a result of this speech, I went to a printer and had them make up special thank you cards with my picture and a great big THANK YOU on the front of a nice coated-stock card with plenty of space on the inside for me to write a message. I got a LOT of mileage from those cards!
Can you imagine the impact of using a thank you card with a personal message along with a lotto ticket inside ?
Something worth testing, I would think.
