Hi Glenn,
Fantastic advice!
I also try to be entertaining and also teach something new in all my "promotional" communications... And the feedback I get is that people love it!
The question then becomes...
How do you be entertaining?
How do you determine that the information is beneficial to your reader or listener?
I spent a lot of time compiling a list of what makes something interesting... A question I've long been very interested in...
As you can imagine, it's a long list. There are a lot of things that can be interesting...
One that a lot of fiction authors use is "conflict"... I think it's even more interesting where you identify with one side, over the other side...
It can be a personal conflict... a political conflict... just two random strangers arguing... even an internal conflict...
The more emotional it is, the more compelling!
As you point out... Celebrities are inherently interesting... The great thing about celebrities is the interest is
instant ! All you need to often do is hear the name, and you're interested...
And what you wrote about building trust... That's the key to the castle when it comes to sales...
That's why it often takes multiple contacts to make a sale. Each contact - if it is a positive one - builds trust further...
What you've shared here is, in my view, sales and marketing essence!
Best wishes,
Dien
Quote:
Originally Posted by Glenn
Thanks Dien,
(EDITORS NOTE - See P.S. - For #1 Missing Idea in Books.)
Thanks to a Copywriting Billionaire we have this
2 for 1 Copy Idea.
Back When The #1 Fiction Writer in the World - James Patterson - was CEO
of an AD Agency.
He gave a 10 Minute WELCOME SPEECH to new Copywriters.
We Know what he said.
Becuz one of those New Hires Was Interviewed. And I Read what He said,.
CEO Patterson Said, "In Your Sales Letters -- Be Entertaining. But Teach Readers Something New."
Which I am doing my Best do both.
***BE ENTERTAINING - A Celeb Anecdote.
***TEACH SOMETHING NEW - I Am Sharing Proven Case Studies that have Already Made Money.
Thanks,
Glenn
P.S. - Hidden Behind The Entertaining Moolah Making Ideas?
A Drip Irrigation Marketing System
that Turns Strangers into Friends and Buyers.
THINK ABOUT Your Own Reading.
Can You Say ANY book Has Handed You The SECRET of (How to Create Deep
Trust - so as to Turn a Stranger into a Friend?)
At any One time I am Reading 2 or 3 Sales and Marketing books -
SAME TIME.
And Out of the Literally 1000's of Sales and Marketing Books I have Read.
NOT ONE.
Nary a One.
NONE.
Teaches You how to Create Rapport and Trust By Sending a Stream of
Entertaining and Money Making & Moolah Saving Ideas to Your Clients or
Prospects.
Yet without TRUST nobody will Buy from You.
WHICH
MEANS.
None of your Competitors IS CREATING DEEP TRUST EITHER.
Spark any Ideas?
Thanks,
Glenn
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