Happy New Year Gordon,
I would LUV to see a copy of the Ad That Grossed m*illions in book S*Ales.
(
[email protected])
Gary Halbert Taught me Copywriting.
He went to Great Lengths to Shock or Surprise readers - right up front.
Starting BEFORE the headline.
With a 1.00 Bill Attn Grabber.
Gary never explained.
But - Don't You Think - on a Dopamine Pleasure Brain Drug Level
that Stapling a 1.00 bill at the top of a letter is SAYING...
YOU ARE IMPORTANT! (Endorphin trigger)
"Excuse me for interrupting your day.
"As a Thank U Reward for Taking your Valuable Time to read my letter.
"Here is a 1.00 Bill Tip.
The
Reason
Why
1.00 bill and Lotto ticket tipping of Your Waitress is Great Practice
for Successful COPYWRITING - I Believe - is that you get to Get a FEEL for the
EMOTION that you Trigger in your waitress.
By Surprising her and TIPPING her BEFORE the meal.
During the meal.
After the meal.
You KNOCK her out of her BORED STATE of mind into a SMILE/LAUGH/
GIGGLE Emotion created by those Brain Endorphins you speak about.
THEN when you are Writing - YOU KNOW the kind of Emotion
you want to Create with WORDS - Because you Were able to EMPATHICALLY
feel the effects - face to face.
Thanks,
Glenn