Looking For Appeals On 45-55 Years Old Men Buy Fashion Bracelets Acessories
Pros, your thought on this:
What appeals to 45-55 years old men to buy fashion bracelets?
An appeal that is working is "to have more style that your neighbor".
So, following the Robert Collier six prime motives:
Love, gain, duty, pride, self-indulgence and self-preservation.
I will assume those are correct:
-Gain (beat the neighbor, being more "stylish")
-Pride (shine)
-Self-preservation (look younger with an fashion acessory)
Your thoughts?
Thanks.
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