You don't.

Twitter is NOT a place where you go find people and can magically send them messages. To be able to send the person a message they HAVE to Follow you. THEN, anything you Tweet will appear in their window.

Take Ankesh's twitter Account. He is Following 890 people. *I* contend this is too many people to be able to follow effectively. As such, most of their Tweets will be lost and Ankesh will not see them. If all they do is send one tweet a day that'd be 890 to read. Could you read 890 emails in a day?

So what you'd need to do is set up an account and then have people follow that account. Any message you tweet will then appear in their window - providing they aren't also following 890 or more people in which case your message will probably also get lost in a sea of garbage tweets. Garbage like "Just got to work", "having coffee now", etc.

For a company, Twitter is a great Announcement Tool. To announce... sales days, positions vacant (Virgin/Branson has done this), etc.

For instance, if you're a H-D fan, then you'd follow their Updates at http://twitter.com/harleydavidson

Ellen uses it as enticement to get people to watch her show http://twitter.com/TheEllenShow

You want restauranbt goers to follow your Tweets, then you need to approach it like L.E.M (Local Email Marketing). They need to Opt in... to follow you.

Michael Ross