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Old April 10, 2009, 02:08 PM
M.Sturgis
 
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Default Re: What’s the difference between Hits & Visitors?

Hi Jason,
a page view is each time a visitor views a webpage on your site, irrespective of how many hits are generated. Pages are comprised of files. Every image in a page is a separate file. When a visitor looks at a page (i.e. a page view), they may see numerous images, graphics, pictures etc. and generate multiple hits.
For example, if you have a page with 10 pictures, then a request to a server to view that page generates 11 hits (10 for the pictures, and one for the html file). A page view can contain hundreds of hits. This is the reason that you should measure page views and not hits.
Michael
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