GE has a problem attracting young engineers to work for them. Give the choice, it seems most of them would rather work for companies like Google or Facebook.
When GE was a startup, the company could have hired these young jobseekers' great-great-grandparents!
So how is GE attracting these young millenial engineers?
Are they doing more advertising?
Or perhaps reaching out through a Facebook page?
Or offering employees free food in GE cafeterias (like Google and Facebook do)?
Instead, one of the approaches GE has taken is producing a new hot sauce!
They call it "10^32 K" - which physicists call the "Planck temperature." It is the temperature at which all matter, and actually, all physics, breaks down. ("K" stands for "Kelvin," another unit of temperature which scientists like to use).
(10^32 can also be written as a 1 with 32 zeroes after it, or 100000000000000000000000000000000 degrees!)
Will the hot sauce gambit work for attracting millenials to work for GE? I have no idea!
GE Makes Its Own Hot Sauce to Attract Millennial Engineers
https://www.entrepreneur.com/article/274608
GE is also trying to attract millenials by publishing science fiction stories...
Stories by GE
https://www.wattpad.com/user/GeneralElectric
I could be wrong, but I think the free food approach (like Google and Facebook offer) always works!
Best wishes,
Dien