Thanks Phil. Interesting twist about blending affiliate products, JV and Display ads for particular companies. I received a few emails from folks asking what's the best way to utilize the RSS based news portal page and I think you've answered that question very well here. Many people also asked which parsing tool I used to create the page. I used SimplePie and you can get it here: https://github.com/simplepie/simplepie

Using this tool is not very intuitive so whoever is interested in pursuing this idea, if you would rather have me create the page for you for a small fee, let me know.

With the 2012 election beginning to pickup steam, you can create a portal or many portals with election related or specific candidate related news. We all know that candidates spare no expense when it comes to campaign ads.

-Samir