Originally Posted by Richard Dennis
It's not the whole book, but I'll bet it hits and demos every important point.
Thanks. Good stuff. His latest edition sort of brings one up to date on what his research has shown.
One thing to note about Cialdini, his core teachers were the persuaders already in the field...and mostly salesman or courses of instruction and training in salesmanship.
Highly suggest his book, 5th edtion is good, but the original is a great foundation too.
I'm posting more today on Salesmanship...as taught by Gary Halbert...you can relate to that...see post.