Quote:
Originally Posted by Rick
I joined Cult of Copy: The Second Level on Gordon's advice. I'm liking what I see so far. I also attempted to join Cult of Copy. I haven't gotten approved for that group.
Why? Because they wanted me to write a haiku about walruses. I told them I was interested in writing copy, not haikus. So I wrote a limerick about a walrus named Ned.  They probably didn't think it was funny. I didn't care. I thought writing a haiku about a walrus was stupid anyway.
Rick |
Glenn Osborn is well known for QUALIFYING people to join his groups, or sometimes, to even be allowed to buy his products.
What you think is stupid is irrelevant, note that thousands of people have written haikus. It is CIALDINIism, Commitment and consistency. It is the small yes in the sales funnel. It is the head nod of NLP.
YOU are not his market, having people DO something, is a throwback to the involvement device on the direct mail pieces of yesterday (putting a sticker or marking something, or whatever to get them involved).
See Rick, he won't waste his time TRYING to sell you, those who follow directions are already stepping through HIS door, sliding down his funnel.
I wish I would have adopted this strategy 20 years ago.
The difference between a guy who sends a stamp or pays a dollar vs the FREEBIE seeker has a huge lifetime value.
Seriously, Haiku? The easiest type or poetry to write, if you have nothing to say, and he even gives you the topic.
Not saying you should or shouldn't, just saying, IT WORKS FOR HIM.
Gordon