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Originally Posted by Rick
Gordon says his new course isn't for everybody or just anyone and that it requires qualification. Doesn't matter. Do you whatever have to to qualify. $20 plus postage is *nothing* when it comes to copywriting courses.
If you don't believe me, go to dankennedy.com and check out what they charge. I know Gordon's the real deal (like Dien says). I've had the opportunity to collaborate with Gordon on a couple of products. I once had the pleasure of going with Gordon to SCI in Canton, OH. SCI is Ben Suarez's company. While we were there, Gordon had pretty much open access to just about the whole place.
If you want to learn from someone who's a true "Student of the Masters" (as we all should be), follow what Gordon says. I'm thinking seriously of purchasing this new Gordon Alexander classic myself.
Rick, aka "The Netguerrilla"
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Thanks Rick, I'd love to talk to you soon.
You are one of a few people who saw my collection and those now ancient ads I did for Ben and others.
What is different about MY course is: each one is slightly customized by the answers to a few questions. Then I customize the booklet, and the cards.
See, what I learned long ago, there isn't just ONE way or formula to write copy, once one has studied the field, it becomes almost easy to recognize who the writer was, we each have our own voice.
I think most could tell a Gary Halbert ad from a Ben Suarez ad, albeit, Ben was the student at one time and did heed Sir Gary's advice.
AT SCI, there were several mid six figure copywriters and a couple of 7 figure ones too, and each one had a distinct voice.
I think the new copywriter today tries to "swipe" and paste and it takes them a long time to find their own voice, if they don't give up first, which most do (and probably should).
Telling a story in your own voice, and once in awhile coloring outside the lines becomes BREAKTHROUGH, other wise, we'd all be reading letters like those written by Robert Collier back in his day. Those ancient voices resonated with their times, but as my buddy* would sing...
"the times, they are a changing".
*buddy only by astral meetings.
Gordon