Quote:
Originally Posted by Dien Rice
Hi Gordon,
First, this is great!
Second, I'm not too clear on what you mean by "gleaning"... Could you explain further?
I'm really enjoying this series of posts... 
Best wishes,
Dien |
I suppose marketing foraging would be finding someone with a list of cherry pie bakers, and you have a great cherry cobbler recipe you want to sell to their list, so you JV.
Gleaning would be like Joe Karbo did with surplus boxes after WW II, and he was early in on the surplus, liquidations, left overs.
On big farms where there is much automation, a lot of the crop doesn't get picked, and they have teams of gleaners, who pick it up, and sometimes it is donated to food banks.
Gleaning comes AFTER the Harvest. So BIG LOTS, and Dollar Trees, and 99 Cent stores, are for the most part, Mechandise Gleaners.
I guess, if you find unused molds, tools and dies, and flip them, or put them to use, you might be considered a gleaner.
The Spud Gun was (as I understand it) a thing that had already been sold, but Joe Cossman paid 600 bux for the patent, which was filed in the Great Depression, and Joe "gleaned" a laying-in-the-field product, and made a fortune from it.
As for INFO products, Dan Kennedy acquired the rights to Maxwell Maltz' PSYCHO CYBERNETICS, a work that had been "harvested" decades earlier...
just as Ben Suarez acquired the rights to VERMONT FOLK MEDICINE, a couple of decades after it too, had been "harvested" and he alos made a fortune.
I may be stretching the definitions of both words, but they serve well for the purpose of this concept: FAST CASH. Quick Profits. INSTANT HARVESTS.
Foraging is looking for and finding ALREADY grown, ready to be picked and eaten sustenance. Like the SMALL REPORTS PRODUCT, could have several chapters or the bonuses turned into ready to sell products with no "growing" time.
Gleaning would be sending a second or 3rd chance to buy ______ after the list has been mailed and most of the fruit picked. A simple email may pick some laying on the ground profits.
Hope this helps. Old friend, you know I get a bit cryptic, but I like simple explanations and if someone "gets" or decodes the ideas of
FORAGING
GLEANING,
well, they have yet another way to cash in without spending the time in the field to do the sowing, growing, and tending.
Gordon