Talking about that Traffic Sectrets product launch... question is: How much did he spend on marketing to gross that $1 mil?

Was his ONline marketing blitz "free?"

No, actually.

He ended up SPENDING (probably) $500,000 for his marketing!

The difference is -- the risk.

He only had to pay that amount -- in the form of affiliate $$ -- AFTER the sales were ASSURED!

No risk.

It's not FREE mrktng.

It's low/no RISK mrktng.

The difference between the money spent on online mrktng vs. the $$ spent on OFFline mrktng isn't the MONEY -- it's the RISK.

And, as with most things, the HIGHER the risk, the HIGHER the payoff.

OFFline mrktng DOES mean greater risk -- but it also means (usually) greater retrun too. Much greater, in many cases. Thus making OFFline mrktng more effective and more valuable -- and capable of much greater returns than ONline markting (all else being equal).

Cheers!

-- TW