Quote:
Originally Posted by Cornell
Thanks for reminding me of Paulette...a name that I had not heard mentioned in a long time.....and the little 16 page booklet...I think I still have that template on a 3½" floppy somewhere in my archives.
I ran with a little 16 page booklet as an advertising medium way back when...15 business card sized ads in the booklet...each ad sold at $125 back then. Had print runs of 5000 and were distributed through coffee shops, doctors offices, small restaurants, etc. Later expanded it to a 16 page booklet as per Paulette of 4¼ x 6 for ads and crossword puzzles (ads were $200)....and then used same booklet size but with more pages as directories with ads sold and dollars for each listing.
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Thanks Cornell, I remember one of the first Dan Kennedy success stories was of a Brother and Sister who made a small fortune doing these coupon books. AND, one of the all time best sellers was Dean F.V. DuVall's
$100,000 in 90 DAYS
report
where he pretty much gave out the same info, coupon books, getting boy scouts, bands, teams, etc. to sell them as fundraisers.
You know Cornell, a few people are killing it today with full size crossword puzzles and coloring books, my local convenience store has replace almost all of their magazines with these things.
And ADVERTISING hotsheets are a staple, be they 9 x 12 EDDM, menus, placemats, mugs, direct mail, and by the end of the summer, I might reveal a fantastic new advertising hotsheet which is getting a good shakedown as I type. RESULTS.
From George Haylings, and Don Alm, and Ron Ruiz to those off liners like T.J. Rohleder of M.O.R.E. and a host of others.
Some of us have tried many things these last 20 years, and some of us are still exploring, all the while living well and in control of time and finances.
Thanks Cornell, you've had some good ideas over the years too, eh?
Gordon