I've read the so called "Nancy" letter several times to learn the form and structure of the letter and the final product sold. But here's my question. If i'm not mistaken what's being sold is just a copy of an old family coat of arms. Very clever. But what do we have today (product) that we could use inline with this same marketing strategy and repeat this success? Maybe newly born baby names? Street address, maybe an ancient archle of information concerning street address numbers? Or is the coat of arms deal still available today to replicate?

Any ideas?

Mitch