Originally Posted by karunnt
I have a product I want to sell to dentists.
To market I visit them and give the receptionist a 1 page brochure and leave. This has not worked well and I suspect the receptionist does not give this to the dentist (who makes all buying decisions) or it gets lost among the other papers on their desk.
A friend suggested I give them three things:
1) a potted plant with my company name on the side (about $3 each)
2) a chocolate
3) business card
I think the plant would stay somewhere on the desk and the dentist would see my web address and maybe visit. This is what I want.
My only problem is that it would cost about $3.50 for each dentist. I can get a simple flower plant for about $1 but it may have a shorter lifespan.
What do you think? Is this a good idea?
Send a fed ex package that will get opened by the dentist 100% of the time.