Hey Charlie,
Don Alm is a very successful salesman and marketer. AND he has a Gift
For writing Compelling headlines. (I don't know what he means exactly by STOP REFUNDS.)
I'm going to explain why I don't do it.
I first met Don in 1990 at a Jay Abraham bootcamp. And let me say right
Now - Don is VERY Good at what he does.
Anyway.
In My Mastermind Network MUNNY Making MAGIC Happens when we all
agree to Disagree. And combine or adapt different ideas.
So here's Why I Disagree with the CONCEPT of Stopping ALL REFUNDS.
1st - The Best of the Best Marketers - on and off-line Have a Not so
Secret List of POISON PEOPLE they won't sell to.
Lawsuits, harassment of employees, theft and more.
They SHARE this list to Avoid losing MILLIONS.
2nd - My 426 Million dollar Mentor - Walter Hailey set up and trained
all his Team members to Invisibly SCREEN out Poison PEople with
Handwriting Analysis.
He said, "Since just ONE Problem Person Can DESTROY a company - if I
Find a client, supplier, employee, seminar attendee who Does something
ROTTEN - I don't tell them but I quietly DELETE them from my business."
3rd - Giving Refunds is Your SAFETY NET against being Sued. Or having
a customer tell thousands of people you are a Lying, Cheating, RAT.
ACTION SUMMARY -
With That Said - there ARE Some things You CAN DO to Reduce Refunds:
(JUST REMEMBER - If a buyer INSISTS - Give them a Refund.)
A - I boosted my Guarantee on all my Products to --A 365 day 100%
Munny Back Guarantee--.
B - Instead of 10 or 12 Chapter E-books or Video Books or Audio/E-books
I go the Extra 100 Miles and Often put 25 CHAPTERS into a book. Plus
BONUSES and Surprises.
C - AND I Sell my very, very Advanced NLP Flirt and Sales Materials to
mostly AFFLUENT men and women Entrepreneurs who ALWAYS GET
WHAT they WANT!
They can BUY ANYTHING.
So.
I throw them a Curve.
I REFUND their Munny Unless they can Pass a TEST.
Unusual?
Different?
WEIRD?
Oh Yes!
But it works Very Very Well.
And Actually BOOSTS My sales because Successful Small Business
Entrepreneurs are ALSO very Competitive!
So.
To Summarize.
In My Experience it's DANGEROUS to STOP ALL REFUNDS. Because you
NEVER know who you've made HOT, Jumping MAD.
The Mad Bad Word of Mouth can Hurt Your Company a LOT.
Thanks,
Glenn Osborn
Millionaire Mastermind Marketing Association
P.S. - And YES - Screening out Negative People is a IMPORTANT.
One of our Best S elling Systems is "Instant Handwriting Volume #1."
"How to Test Men & Women BEFORE You Meet Them"
P.P.S. - Don't let the 2138.97 Price Tag Alarm you. When You Pass the
Test at
www.NLPBrainBuzz.com - you earn a 90% off Discount.
http://archive.enchantednlp.com/products.php?id=22