ZIP.

Yup, ZIP. Mostly, Web 2.0 is nothing more than hype. It involves doing what people have been trying to teach you to do all along. In other words, there is no "Web 2.0".

What there IS, is a new phrase coined by a marketer trying to give his stuff some zip.

I've been to a couple of hard-nosed marketing forums in the past few weeks were this has been kicked around, and kicked to death. And, most all of those that have participated in the discussions all agree.. Web 2.0 is nothing more than doing what you SHOULD have been doing all along.

But hey, it makes for some lively discussions, and it gets the newbie to buy something that they might otherwise pass on. Shoot fire, if it says Web 2.0 it must be something really hot! (Not)

My 2¢

Pete