Quote:
Originally Posted by Phil
It's Fine to stay on The Booklet side of the subject...
But just like with Most things in business these Days, as per your original post and video...
There needs to be some Marketing... Advertising... Connection in Relation with misc. Businesses who decide to Support it some ways...
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Hi Eva and Phil,
I think there's not too much difference in what you're talking about...
Eva mentioned ads in the back of the booklets...
Phil mentioned sponsorship and membership programs - I believe for the sponsors (i.e. for those who are paying money to help have the booklet produced, in return for having their business mentioned as a sponsor)...
"Sponsorship" is slightly different from most "advertising," in that it is generally more subtle. It might be more suitable than "advertising" for such a "sensitive" product, such as a booklet to help those who have just lost a loved one...
http://en.wikipedia.org/wiki/Sponsor_(commercial)
I think when Phil mentioned "membership" - he meant a membership model for those providing the money, that is for the advertisers/sponsors,
not for the recipients of the booklet (who would get the booklet for free)...
If I misunderstood either of you, feel free to correct me!
Anyway, the bottom line is, I think that you're not so far apart in what you're saying...
Best wishes,
Dien