Don't mean to Give you more and Another Homework project...
But I Believe Everything you Need to Decide on in Regards to the Type of Ads and information you Require is in that Other thread of Somewhat..
Perfectly related Ideas in Almost the Exact Industry... Sorry to Say Pretty Much Dead-On...
https://www.google.com/search?q=Ceme...82a1a8df06308e
All the Best...
Phil