Contemplation of twists and turns.....
I used a similar template a few years ago to introduce a web site locally....I reserved 5 pages for ads to complimentary web sites. Booklets were giveaways and done in 1000 batches.
Company 1 had primary content to his/her website with other 5 ads included.
Company 2 (one of ads in company 1's booklet) had their info primary on their handouts with 5 ads (1 of which was company 1)
Company 3 (one of ads in Company 1 and 2) had their info primary on their handouts with 5 ads (2 of which were company 1 & 2)
And so on for all 6 companies (primary for the handout booklet and 5 ads)
Result...Each person that participated had 1000 pieces of direct primary advertising to the people they handed out to, plus free ancillary advertising to 5000 others by way of the handouts from the other 5 companies.
Same possibility could be used for local business advertising booklets as discussed in this thread to facilitate sales.
Don't post much anymore but always in the background lurking