Sandi...
ALL good sales trainers tell you to absolutely, positively script your pitch.
Main reason: If you make many, many pitches, you end up 'scripting' them any way (a habit evolves any way) -- better to 'evolve' the script consciously than to have it evolve 'by itself.'
You check out sales training stuff, you'll see what I'm saying is true.
Cheers.
-- TW
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